ADAMSON TO PROVIDE BRANDING SERVICES
FOR TheBANK OF EDWARDSVILLE

Adamson will be providing brand planning and development services for TheBANK of Edwardsville, focusing on the bank’s Financial Management Group and Investment Services business unit.

The business unit's services include investment management, trust management, estate planning, retirement planning, employee benefits and full and discount brokerage services.

Through its BrandSmart process, Adamson's proprietary brand research and planning tool, the agency will build the strategic foundation for positioning the Financial Management Group and Investment Services unit.

"We see Adamson as a partner who, through their insights and processes, will help us create a distinctive brand and compelling messaging for our Financial Management Group and Investment Services division", said Joann Barton, senior vice president at TheBANK of Edwardsville. "We feel the current financial climate provides a great opportunity for a prudently-managed community bank like ours, and Adamson will help guide us in getting the word out."

TheBANK of Edwardsville is the leading, locally-owned community bank in the Metro East, with assets exceeding $1.1 billion. With more than 141 years in operation, TheBANK has a long tradition of providing personal service, offering the most innovative products, and giving back to the communities in which it serves. TheBANK has 21 locations in the Illinois communities of Edwardsville, Alton, Belleville, Bethalto, Collinsville, East Alton, Glen Carbon, Granite City, Highland, O'Fallon, Pontoon Beach, Swansea, Troy and on the campus of Southern Illinois University Edwardsville.