ADAMSON IS PROVIDING EARTH’S BEST® WITH BRANDING AND DIGITAL MARKETING SERVICES

Adamson is providing brand development, creative and digital marketing services to Earth’s Best®, the only full line of organic infant formula and baby food sold in natural and grocery food stores. Earth’s Best is a brand of The Hain Celestial Group, Inc. (NASDAQ:HAIN) based in Melville, New York.

Adamson developed strategic positioning for the Earth’s Best brand, which will serve as the foundation for a new creative platform for future brand communications. Adamson is also creating and developing a digital strategy, which will include the development of a community of Earth’s Best brand advocates who can strengthen and leverage the brand’s relationships with new mothers.

“Adamson is a strong strategic partner who, through their research and creative insights will help us to position the Earth’s Best brand to build stronger relationships with our target audience” said Kim Bremer, Senior Director of Infant Feeding at Hain Celestial for Earth’s Best. “This allows us to better connect directly with mom and more directly satisfy her wants and needs and those of her baby.”

“All of us at Adamson are excited to be working with a world class brand like Earth’s Best”, said Alan Epstein, principal at Adamson. “We will not only be doing exciting creative work within the category, but will be leading their efforts into the digital world that will help Earth’s Best reach moms in new and innovative ways.”

The Hain Celestial Group
The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic products company in North America and Europe. Hain Celestial participates in most natural categories with well-known brands that include Celestial Seasonings®, Earth’s Best®, Terra®, Garden of Eatin’®, Health Valley®, Arrowhead Mills®, MaraNatha®, SunSpire®, DeBoles®, Gluten Free Café™, Hain Pure Foods®, Hollywood®, Spectrum Naturals®, Spectrum Essentials®, Walnut Acres Organic®, Imagine®, Rice Dream®, Soy Dream®, Rosetto®, Ethnic Gourmet®, WestSoy®, Yves Veggie Cuisine®, Granose®, Realeat®, Linda McCartney®, Daily Bread™, Lima®, Grains Noirs®, Natumi®, JASON®, Zia® Natural Skincare, Avalon Organics®, Alba Botanica®, Queen Helene®, Tushies® and TenderCare® and Martha Stewart Clean. Hain Celestial has been providing “A Healthy Way of Life™” since 1993. For more information, visit www.hain-celestial.com.