Adamson working with Rawlings and Worth

Adamson will be the new interactive marketing agency of record for Rawlings Sporting Goods Company and Rawlings' sister company, Worth The two St. Louis-based sports equipment companies are owned by holding company Jarden Corporation (NYSE: JAH) of Rye, N.Y. Previously, Factory Labs of Denver provided interactive marketing services for the Rawlings brand.

Adamson will provide ongoing development of the Rawlings and Worth Web sites as well as online promotions, online social applications, relationship marketing, e-mail programs and new product launches.

Adamson has done prior interactive marketing work for both brands. This year, the agency developed a Unity 3D online video game for Worth. The "Worth Batting Cage" game features numerous Worth bats and is accessible via a Worth micro-site.

In 2006, Adamson developed and produced an online video, "Boy vs. Pinata," and implemented a viral campaign in conjunction with the launch of the Rawlings Plasma Fusion premium aluminum bat.

"The 'Boy vs. Pinata' video garnered 300,000 views online in less than a month," said Lindsey Naber, brand manager for Rawlings. "Adamson's recent interactive work for Worth also has been very successful. Their expertise in online branding and strong ability to execute a wide range of digital work that we have seen from Adamson made the agency our top choice for ongoing interactive marketing."