ADAMSON TAKES GOLD AT 2009 TAM AWARDS

Adamson received a gold award and a bronze award for two campaigns at the 2009 TAM awards. The TAM (Targeted Advertising and Marketing) awards, conducted annually by the St. Louis Business Marketing Association, were held on September 22 at Ces and Judy's in Le Chateau at Frontenac. Adamson competed in two categories: "Space Campaign: Two or More Advertisements" category for the Hortica Insurance and Employee Benefits "Vernacular" branding campaign and in the "Campaign: Three or More Elements" category for the AFB International "Next Generation" brand campaign.

The Hortica campaign was created by Troy Jones, art director; Whaewon Choi, account manager; Matt Telthorst, writer; and Tim Halpin, executive creative director. Photography for the campaign was done by Brian Kuhlmann from Chicago, Illinois, who has also done work for Wal-Mart and St. Louis Magazine. The advertising campaign uses exaggerated characters and high dynamic range, a post-production lighting effect that makes an image look like an illustration. The unique visual effect has tremendous stopping power in the trade magazines where the ads appear, including landscape, nursery, greenhouse, and garden center publications.

The AFB International campaign created by Steve Nichols, art director; Jeff Miller, creative director and writer; Maureen Holder, account manager; and Richard Rubenstein, account director. The branding campaign uses visual images of companion pets and their offspring to promote AFB International as the leader in the pet food palatability industry now and in the future. The ads are used to explain that AFB International is not stopping with what they have done but are looking forward to the next innovation to continue the success in generations of companion animals. The ads ran in Pet Food Industry and Pets International.