6 Ways to Maximize Your Search Efforts to be Found by Your Prospects

By Alan Epstein
It is well known that 70 percent of all searches are organic and two-thirds of all searches do not go past the first page. How important is it for your company to be found in these online searches? Search Engine Optimization (SEO) is the process of improving a website to be [...]

Filed under: Brand Strategy, Social Media, Strategic Planning, Uncategorized on June 30th, 2010 | No Comments »

Critiques are Critical

By Alan Epstein
Did you know that half of Internet users research online before making any type of purchase—whether on the Web or in a store? With the vast number of emerging social media vehicles available, it’s easy to forget the simple tactics that can make a huge impact on sales. I was reminded of this [...]

Filed under: Brand Strategy, Emerging Technology, Social Media, Uncategorized on June 9th, 2010 | No Comments »

Creating Social Brand Ambassadors

By Alan Epstein
Brands always say they want lots of fans on social media networks, but what are they giving these fans to entice them to stay friends?
According to a recent Mashable.com post, Targeting Social Media Influencers to Boost Sales, approximately 1% of a website’s audience generates 20% of all its traffic. These influencers share content, [...]

Filed under: Brand Strategy, Emerging Technology, Social Media, Uncategorized on May 13th, 2010 | 3 Comments »

Online Will Influence 53% of U.S. Retail Sales by 2014

By Alan Epstein
Are you ready to take advantage?
In a new report issued this week, Forrester Research predicts that online retail sales will grow 10% per year for the next five years. Nothing earth shattering there. But get this, according to Forrester… “the web will influence 53% of U.S. retail sales by 2014”, meaning that products [...]

Filed under: Brand Strategy, Experiential Branding, Integration, Social Media, Strategic Planning, Uncategorized on March 18th, 2010 | 37 Comments »

Marketing to Moms in the B to B Category

by Kim Boyer
Many business to business marketers think of their target audience as a job function or category. We typically look at SIC codes or department functions. It is a rare business to business marketer that looks at the emotions of the target audience. It is even more rare for a business marketer [...]

Filed under: Brand, Brand Management, Brand Strategy, Social Media, Strategic Planning, Uncategorized on January 29th, 2010 | No Comments »