By Alan Epstein
In case you didn’t catch Facebook’s big announcement, CEO Mark Zuckerberg announced the new “Open Graph protocol”, which allows people to share the connections they make on any website with their friends on Facebook.
Facebook is now essentially building “live” profiles on everyone, as opposed to the traditional static profiles [...]

Filed under: Brand, Brand Management, Brand Strategy, Channel Management, Emerging Technology, Strategic Planning on May 13th, 2010 | 4 Comments »

by Geoff Pickering
In late October of 2006, Adamson put a stake in the ground and decided our service offerings were not enough to sustain our company for long-term success. Put simply, we needed to change, or run the risk of perishing. Roughly one month later, on December 13, 2006, Time Magazine announced its Person of [...]

Filed under: Brand Management, Brand Strategy, Channel Management, Experiential Branding, Integration, Strategic Planning on January 28th, 2010 | No Comments »

by Geoff Pickering
The pace of change and new concepts and TLA’s (Three Letter Acronyms) is absolutely maddening. I try really hard not to adopt too many of the latest concepts until the marketplace pressure vets their stability. That being said, a few weeks ago I saw a term the other day from Leisa Reicheit that [...]

Filed under: Brand Strategy, Channel Management, Experiential Branding, Social Media, Strategic Planning on January 28th, 2010 | No Comments »

by Geoff Pickering
CMO Simon Clift delivered a message at the Ad Age conference a few months ago that really resonated with me and our beliefs here at Adamson.
“Brands aren’t simply brands anymore. They are the center of a maelstrom of social and political dialogue made possible by digital media,” said Unilever Chief Marketing Officer Simon [...]

Filed under: Channel Management, Outside the Box, Strategic Planning on January 28th, 2010 | No Comments »

How Much Time People Really Spend with Ads – eMarketer
There’s an interesting report out via eMarketer and Eyeblaster on how much time people really spend with Internet ads. An excerpt:
The difference between clicks and general interaction was huge in 2008. For example, the average worldwide click-through rate for rich media ads studied was 0.35%. The [...]

Filed under: Channel Management, Strategic Planning on January 28th, 2010 | No Comments »

I read the following article: Brand Comfort: Online Ads Asked to Adopt Off-line Metrics this morning. I had to write a response to this as I couldn’t believe what I read. This response is also listed as a comment at the end of the article as I’m interested in hearing more from the keynote speaker, Young-Bean Song, Senior Director at the Microsoft Advertising Institute.

Filed under: Channel Management, Integration, Strategic Planning on January 28th, 2010 | No Comments »