by Geoff Pickering
CMO Simon Clift delivered a message at the Ad Age conference a few months ago that really resonated with me and our beliefs here at Adamson.
“Brands aren’t simply brands anymore. They are the center of a maelstrom of social and political dialogue made possible by digital media,” said Unilever Chief Marketing Officer Simon [...]

Filed under: Channel Management, Outside the Box, Strategic Planning on January 28th, 2010 | No Comments »