By Alan Epstein
In case you didn’t catch Facebook’s big announcement, CEO Mark Zuckerberg announced the new “Open Graph protocol”, which allows people to share the connections they make on any website with their friends on Facebook.
Facebook is now essentially building “live” profiles on everyone, as opposed to the traditional static profiles [...]

Filed under: Brand, Brand Management, Brand Strategy, Channel Management, Emerging Technology, Strategic Planning on May 13th, 2010 | 4 Comments »

by Kim Boyer
Many business to business marketers think of their target audience as a job function or category. We typically look at SIC codes or department functions. It is a rare business to business marketer that looks at the emotions of the target audience. It is even more rare for a business marketer [...]

Filed under: Brand, Brand Management, Brand Strategy, Social Media, Strategic Planning, Uncategorized on January 29th, 2010 | No Comments »