Critiques are Critical

By Alan Epstein
Did you know that half of Internet users research online before making any type of purchase—whether on the Web or in a store? With the vast number of emerging social media vehicles available, it’s easy to forget the simple tactics that can make a huge impact on sales. I was reminded of this [...]

Filed under: Brand Strategy, Emerging Technology, Social Media, Uncategorized on June 9th, 2010 | No Comments »

Creating Social Brand Ambassadors

By Alan Epstein
Brands always say they want lots of fans on social media networks, but what are they giving these fans to entice them to stay friends?
According to a recent Mashable.com post, Targeting Social Media Influencers to Boost Sales, approximately 1% of a website’s audience generates 20% of all its traffic. These influencers share content, [...]

Filed under: Brand Strategy, Emerging Technology, Social Media, Uncategorized on May 13th, 2010 | 3 Comments »

Brands Will “Like” What Facebook is Doing

By Alan Epstein
In case you didn’t catch Facebook’s big announcement, CEO Mark Zuckerberg announced the new “Open Graph protocol”, which allows people to share the connections they make on any website with their friends on Facebook.
Facebook is now essentially building “live” profiles on everyone, as opposed to the traditional static profiles [...]

Filed under: Brand, Brand Management, Brand Strategy, Channel Management, Emerging Technology, Strategic Planning on May 13th, 2010 | 4 Comments »