By Alan Epstein
It is well known that 70 percent of all searches are organic and two-thirds of all searches do not go past the first page. How important is it for your company to be found in these online searches? Search Engine Optimization (SEO) is the process of improving a website to be [...]

Filed under: Brand Strategy, Social Media, Strategic Planning, Uncategorized on June 30th, 2010 | No Comments »

By Alan Epstein
Did you know that half of Internet users research online before making any type of purchase—whether on the Web or in a store? With the vast number of emerging social media vehicles available, it’s easy to forget the simple tactics that can make a huge impact on sales. I was reminded of this [...]

Filed under: Brand Strategy, Emerging Technology, Social Media, Uncategorized on June 9th, 2010 | No Comments »

By Alan Epstein
Brands always say they want lots of fans on social media networks, but what are they giving these fans to entice them to stay friends?
According to a recent Mashable.com post, Targeting Social Media Influencers to Boost Sales, approximately 1% of a website’s audience generates 20% of all its traffic. These influencers share content, [...]

Filed under: Brand Strategy, Emerging Technology, Social Media, Uncategorized on May 13th, 2010 | 3 Comments »

By Alan Epstein
In case you didn’t catch Facebook’s big announcement, CEO Mark Zuckerberg announced the new “Open Graph protocol”, which allows people to share the connections they make on any website with their friends on Facebook.
Facebook is now essentially building “live” profiles on everyone, as opposed to the traditional static profiles [...]

Filed under: Brand, Brand Management, Brand Strategy, Channel Management, Emerging Technology, Strategic Planning on May 13th, 2010 | 4 Comments »

By Alan Epstein
Are you ready to take advantage?
In a new report issued this week, Forrester Research predicts that online retail sales will grow 10% per year for the next five years. Nothing earth shattering there. But get this, according to Forrester… “the web will influence 53% of U.S. retail sales by 2014”, meaning that products [...]

Filed under: Brand Strategy, Experiential Branding, Integration, Social Media, Strategic Planning, Uncategorized on March 18th, 2010 | 37 Comments »

by Kim Boyer
Many business to business marketers think of their target audience as a job function or category. We typically look at SIC codes or department functions. It is a rare business to business marketer that looks at the emotions of the target audience. It is even more rare for a business marketer [...]

Filed under: Brand, Brand Management, Brand Strategy, Social Media, Strategic Planning, Uncategorized on January 29th, 2010 | No Comments »

by Kim Boyer
Marketing to Moms – Why?
You might be asking yourself, why worry about marketing to Moms, we are marketing our brands to women, that should cover it.
This attitude is why, according to PMI Enterprises, 60% of Moms believe that marketers are ignoring them and 73% of Moms believe marketers do not understand what it [...]

Filed under: Brand Strategy, Social Media, Strategic Planning on January 29th, 2010 | No Comments »

by Geoff Pickering
In late October of 2006, Adamson put a stake in the ground and decided our service offerings were not enough to sustain our company for long-term success. Put simply, we needed to change, or run the risk of perishing. Roughly one month later, on December 13, 2006, Time Magazine announced its Person of [...]

Filed under: Brand Management, Brand Strategy, Channel Management, Experiential Branding, Integration, Strategic Planning on January 28th, 2010 | No Comments »

by Geoff Pickering
The pace of change and new concepts and TLA’s (Three Letter Acronyms) is absolutely maddening. I try really hard not to adopt too many of the latest concepts until the marketplace pressure vets their stability. That being said, a few weeks ago I saw a term the other day from Leisa Reicheit that [...]

Filed under: Brand Strategy, Channel Management, Experiential Branding, Social Media, Strategic Planning on January 28th, 2010 | No Comments »

It’s nice to see myths get debunked occasionally. We tend to think of young consumers as hyper-brand-conscious. Of course, the Great Recession has sobered a lot of people.
- Mark DolliverNEW YORK Settling into adulthood amid the Great Recession, today’s 20somethings are a practical-minded bunch, according to a J.D. Power and Associates study.
Examining the online discussions [...]

Filed under: Brand Management, Brand Strategy on January 28th, 2010 | No Comments »