By Alan Epstein
In case you didn’t catch Facebook’s big announcement, CEO Mark Zuckerberg announced the new “Open Graph protocol”, which allows people to share the connections they make on any website with their friends on Facebook.
Facebook is now essentially building “live” profiles on everyone, as opposed to the traditional static profiles [...]

Filed under: Brand, Brand Management, Brand Strategy, Channel Management, Emerging Technology, Strategic Planning on May 13th, 2010 | 4 Comments »

by Kim Boyer
Many business to business marketers think of their target audience as a job function or category. We typically look at SIC codes or department functions. It is a rare business to business marketer that looks at the emotions of the target audience. It is even more rare for a business marketer [...]

Filed under: Brand, Brand Management, Brand Strategy, Social Media, Strategic Planning, Uncategorized on January 29th, 2010 | No Comments »

by Geoff Pickering
In late October of 2006, Adamson put a stake in the ground and decided our service offerings were not enough to sustain our company for long-term success. Put simply, we needed to change, or run the risk of perishing. Roughly one month later, on December 13, 2006, Time Magazine announced its Person of [...]

Filed under: Brand Management, Brand Strategy, Channel Management, Experiential Branding, Integration, Strategic Planning on January 28th, 2010 | No Comments »

It’s nice to see myths get debunked occasionally. We tend to think of young consumers as hyper-brand-conscious. Of course, the Great Recession has sobered a lot of people.
- Mark DolliverNEW YORK Settling into adulthood amid the Great Recession, today’s 20somethings are a practical-minded bunch, according to a J.D. Power and Associates study.
Examining the online discussions [...]

Filed under: Brand Management, Brand Strategy on January 28th, 2010 | No Comments »