by Kim Boyer
Many business to business marketers think of their target audience as a job function or category. We typically look at SIC codes or department functions. It is a rare business to business marketer that looks at the emotions of the target audience. It is even more rare for a business marketer [...]
Filed under: Brand, Brand Management, Brand Strategy, Social Media, Strategic Planning, Uncategorized on January 29th, 2010 | No Comments »
by Kim Boyer
Marketing to Moms – Why?
You might be asking yourself, why worry about marketing to Moms, we are marketing our brands to women, that should cover it.
This attitude is why, according to PMI Enterprises, 60% of Moms believe that marketers are ignoring them and 73% of Moms believe marketers do not understand what it [...]
Filed under: Brand Strategy, Social Media, Strategic Planning on January 29th, 2010 | No Comments »
by Geoff Pickering
In late October of 2006, Adamson put a stake in the ground and decided our service offerings were not enough to sustain our company for long-term success. Put simply, we needed to change, or run the risk of perishing. Roughly one month later, on December 13, 2006, Time Magazine announced its Person of [...]
Filed under: Brand Management, Brand Strategy, Channel Management, Experiential Branding, Integration, Strategic Planning on January 28th, 2010 | No Comments »
by Geoff Pickering
The pace of change and new concepts and TLA’s (Three Letter Acronyms) is absolutely maddening. I try really hard not to adopt too many of the latest concepts until the marketplace pressure vets their stability. That being said, a few weeks ago I saw a term the other day from Leisa Reicheit that [...]
Filed under: Brand Strategy, Channel Management, Experiential Branding, Social Media, Strategic Planning on January 28th, 2010 | No Comments »
by Geoff Pickering
CMO Simon Clift delivered a message at the Ad Age conference a few months ago that really resonated with me and our beliefs here at Adamson.
“Brands aren’t simply brands anymore. They are the center of a maelstrom of social and political dialogue made possible by digital media,” said Unilever Chief Marketing Officer Simon [...]
Filed under: Channel Management, Outside the Box, Strategic Planning on January 28th, 2010 | No Comments »
How Much Time People Really Spend with Ads – eMarketer
There’s an interesting report out via eMarketer and Eyeblaster on how much time people really spend with Internet ads. An excerpt:
The difference between clicks and general interaction was huge in 2008. For example, the average worldwide click-through rate for rich media ads studied was 0.35%. The [...]
Filed under: Channel Management, Strategic Planning on January 28th, 2010 | No Comments »
Social media needs a few high-visibility campaigns that lead to increased sales to put it truly at the center of contemporary marketing. Maybe it is beginning to happen.
SAN FRANCISCO — Ford Motor has high hopes for Fiesta, a popular model abroad launching in the U.S. next year.
So how does it introduce the subcompact car to [...]
Filed under: Social Media on January 28th, 2010 | No Comments »
It’s nice to see myths get debunked occasionally. We tend to think of young consumers as hyper-brand-conscious. Of course, the Great Recession has sobered a lot of people.
- Mark DolliverNEW YORK Settling into adulthood amid the Great Recession, today’s 20somethings are a practical-minded bunch, according to a J.D. Power and Associates study.
Examining the online discussions [...]
Filed under: Brand Management, Brand Strategy on January 28th, 2010 | No Comments »
I read the following article: Brand Comfort: Online Ads Asked to Adopt Off-line Metrics this morning. I had to write a response to this as I couldn’t believe what I read. This response is also listed as a comment at the end of the article as I’m interested in hearing more from the keynote speaker, Young-Bean Song, Senior Director at the Microsoft Advertising Institute.
Filed under: Channel Management, Integration, Strategic Planning on January 28th, 2010 | No Comments »