By Alan Epstein
Brands always say they want lots of fans on social media networks, but what are they giving these fans to entice them to stay friends?
According to a recent Mashable.com post, Targeting Social Media Influencers to Boost Sales, approximately 1% of a website’s audience generates 20% of all its traffic. These influencers share content, [...]

Filed under: Brand Strategy, Emerging Technology, Social Media, Uncategorized on May 13th, 2010 | 3 Comments »

By Alan Epstein
In case you didn’t catch Facebook’s big announcement, CEO Mark Zuckerberg announced the new “Open Graph protocol”, which allows people to share the connections they make on any website with their friends on Facebook.
Facebook is now essentially building “live” profiles on everyone, as opposed to the traditional static profiles [...]

Filed under: Brand, Brand Management, Brand Strategy, Channel Management, Emerging Technology, Strategic Planning on May 13th, 2010 | 4 Comments »