By Alan Epstein
It is well known that 70 percent of all searches are organic and two-thirds of all searches do not go past the first page. How important is it for your company to be found in these online searches? Search Engine Optimization (SEO) is the process of improving a website to be [...]

Filed under: Brand Strategy, Social Media, Strategic Planning, Uncategorized on June 30th, 2010 | No Comments »

By Alan Epstein
Did you know that half of Internet users research online before making any type of purchase—whether on the Web or in a store? With the vast number of emerging social media vehicles available, it’s easy to forget the simple tactics that can make a huge impact on sales. I was reminded of this [...]

Filed under: Brand Strategy, Emerging Technology, Social Media, Uncategorized on June 9th, 2010 | No Comments »