Online Will Influence 53% of U.S. Retail Sales by 2014
By Alan Epstein
Are you ready to take advantage?
In a new report issued this week, Forrester Research predicts that online retail sales will grow 10% per year for the next five years. Nothing earth shattering there. But get this, according to Forrester… “the web will influence 53% of U.S. retail sales by 2014”, meaning that products will either be directly purchased online or researched on the internet before being purchased at a brick-and-mortar location.
Forrester points out two categories that are primed for online sales growth: consumer electronics and apparel, accessories and footwear. Both experienced double-digit growth last year, but online sales are still less than 20% of sales so there is a lot of room for expansion.
So what does this mean for you? Your customers are online – researching your company, your products and your competitors. Are you prepared to compete in this new digital world?
Here are some critical questions to consider:
- Is your website organically optimized to achieve greater search engine exposure?
- What sorts of digital marketing campaigns are you running to drive people to your website?
- Is your website set up to build relationships with your prospects and customers?
- Do you have a social media plan where your customers can spread the word to your prospects and draw attention to your website?
These are just a few of the elements you should look at in evaluating your digital presence. If you’re looking for guidance or need help getting started, Adamson can help you with a digital assessment for your company.
Just give me a call at 314-727-9500 ext 1274 or email to aepstein@adamson-usa.com
Filed under: Brand Strategy, Experiential Branding, Integration, Social Media, Strategic Planning, Uncategorized on March 18th, 2010
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