Sara Lee

Serving up fresh ideas for trade ads

Where is it written that business-to-business ads must be boring and clinical? Adamson is happy to report we don’t subscribe to that theory. Sara Lee’s Fresh Bakery Division found that out firsthand when they asked us to

develop a print campaign for their trade advertising in order to drive sales.

Since the campaign’s launch, Sara Lee’s sale are up 31%. Their market share up 38%. Furthermore, once #5 in the market, Sara Lee has ascended to become the market leader.

Recently, their Whole Grain White Bread launch was their most successful product launch ever and had 100% participation from retailers. Not to brag, but the campaign was even awarded the highest recognition from a prominent trade publication for outstanding recall and awareness.

Poster
| Print Creative