Case Studies
This stuff works. We'll prove it.
We know it's all about results. Here are some brands that were retooled, revamped and revitalized by Adamson.
Rawlings Plasma Fusion Bat
SNAPSHOT:
How does a company known for selling baseball gloves enter the baseball bat market? Specifically, how do they sell a $300 premium bat to hard-to-reach males 12 – 21, who don’t consume any of the normal media and have virtually no attention span? The answer: Get “into the batter’s box” with them and find non-traditional ways to define “excessive power.” The result was the single best product introduction in Rawlings history.
Earth's Best Organic Baby Food
SNAPSHOT:
The category of baby food is dominated by one of the most iconic brands on the planet: Gerber. The category is also flat in its overall growth—except for one area: organic. Leading the way here is Earth's Best Organic Baby Food, which is tearing up the industry with a clear and penetrating message built on a simple premise: nurturing baby the purest way. Mothers everywhere are responding with enthusiasm.
Logan's Roadhouse
SNAPSHOT:
Logan’s Roadhouse is a casual dining chain with more than 200 restaurants throughout the US. Billing themselves as “The Real American Roadhouse,” they serve up great steaks in a fun, unique atmosphere. Guests kick back, toss their peanut shells on the floor, sing along with the jukebox, and enjoy a wide variety of mouthwatering food. Bolstered by a loyal following that lives up to the brand credo of “Free To Be Me,” Logan’s owns a net promoter score (NPS) of 50+.
Mobil On the Run
SNAPSHOT:
In the world of convenience store retailing, location and ease of experience is king. In a market outnumbered 3 to 1 by its top competitor in terms of locations, On the Run has carved itself out as the premium convenience store built specifically for the “Home Team” – local consumers who appreciate a locally-driven store built around a national brand. Where others may turn right due to convenience, we’ve helped make On the Run a destination where loyal members of the Home Team wait for traffic to “turn left.”
Save-a-Lot Food Stores
SNAPSHOT:
In the span of just a few weeks, the “Just Look at the Receipt” campaign for Save-a-Lot turned around flat sales at the nation’s fifth largest grocery chain. The key: the “no-frills” positioning helped consumers understand the real experience at the store. In no time, the people we needed to reach were coming through the door.
Shoe Carnival
SNAPSHOT:
When we started out with Shoe Carnival, the brand essentially had no appeal in the women’s discount fashion market. The brand had a story to tell—but it had to be light-hearted and fun. Using the theme, “The funny thing is how little she paid for her shoes,” we succeeded in turning around a five-year sales decline and igniting a rally in the company’s stock price.
Sara Lee
serving up fresh ideas for trade ads.
Where is it written that business-to-business ads must be boring and clinical? Adamson is happy to report we don’t subscribe to that theory. Sara Lee’s Fresh Bakery Division found that out firsthand when they asked us to develop a print campaign for their trade advertising in order to drive sales.
Since the campaign’s launch, Sara Lee’s sale